Funnels engineered to survive cold paid traffic.
We consult 7- and 8-figure operators on webinar funnels, VSLs, and cold-traffic landing pages — then engineer the offer math required to scale them on Meta, YouTube, and TikTok.
Avg. Conversion Lift on Cold Traffic
Tracked ad spend optimized
Avg. conversion lift
Avg. CPL reduction
Niches scaled past $1M/mo
Six funnel types. Built for one job.
Every funnel we architect is purpose-built for paid traffic at scale — not for warm audiences, not for SEO, not for organic. Cold ads only.
Webinar Funnels
Live and evergreen webinar systems engineered for cold paid traffic. Registration → show-up sequences → pitch frameworks → application bridges.
- Reg page hooks
- Show-up rate ops
- Pitch architecture
- Application bridge
VSL & Long-Form Funnels
Direct-response VSL funnels for high-ticket offers. Hook engineering, retention mapping, and CTA structures built around your call booking flow.
- Hook engineering
- Retention curves
- Booking flow
- Survey qualification
Cold-Traffic Landing Pages
Pages built specifically for ice-cold Meta and YouTube traffic — fast load, mobile-first, ad-to-page message match, and tracked with server-side events.
- Sub-1s LCP
- Ad-scent matching
- CAPI / sGTM
- Mobile-first builds
Quiz & Survey Funnels
Lead segmentation funnels that pre-qualify cold traffic, lower CPL, and feed your sales team only the leads worth closing.
- Branching logic
- Score-based offers
- CRM routing
- Lookalike seed data
Lead Magnet & Email
Front-end opt-in funnels with indoctrination sequences that warm cold leads into sales calls or low-ticket buyers within 7 days.
- Opt-in design
- Indoctrination email
- SMS follow-up
- Ascension paths
Low-Ticket → High-Ticket
Self-liquidating offer funnels (SLOs) that recoup ad spend on the front end and ascend buyers into high-ticket programs.
- SLO pricing
- Order bumps
- OTO sequences
- Ascension calls
The four-stage scaling protocol.
We don't sell templates. Every engagement runs through the same four-stage framework — calibrated to your offer, traffic source, and current revenue ceiling.
Diagnostic
We audit your current funnel, ad account, and offer. We model where the leak is — CPM, CTR, opt-in, show-up, close, LTV.
Architecture
We redesign your funnel around the offer math. Page-by-page wireframes, copy frameworks, and tracking infrastructure (CAPI, sGTM, attribution).
Launch & Optimize
We consult your media buyer through the cold-traffic launch. Daily creative iteration, page variant testing, and funnel-stage diagnostics.
Scale
Once unit economics clear, we engineer the path to $500k-$2M/mo: backend offers, retention, channel diversification, and offer expansion.
Built for the platforms that actually scale.
Our funnels are pressure-tested against the specific creative formats, tracking requirements, and buyer psychology of each major paid channel.
Tracking stack we deploy:
Meta CAPI, server-side GTM, Hyros / TripleWhale attribution, UTM hygiene, post-purchase surveys.
Meta Ads
Facebook & Instagram — our primary cold traffic source
YouTube Ads
In-stream + Demand Gen for VSL and webinar funnels
TikTok Ads
Native-first creative for low-ticket and lead-gen
Google Search
Bottom-funnel intent capture and remarketing
We only take clients in markets we've already scaled.
Generalist consultants burn budget learning your market on your dime. We've already done the loss-leader testing in these verticals — and we bring that creative library and offer data into every engagement.
Frequently asked.
Who is this for?
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Coaches, info-product operators, agencies, and high-ticket service businesses doing $50k+/mo who are running (or about to run) paid traffic and need their funnel to hold up at scale.
Do you run the ads or just consult?
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We are consultants. We work alongside your in-house media buyer or agency. We architect the funnel, the offer, and the tracking — they execute the daily ad ops with our frameworks.
Webinar vs VSL vs application — which funnel should I run?
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It depends on your offer price, sales cycle, and traffic temperature. We map this in the diagnostic. Generally: $3k-$10k offers → VSL or webinar. $10k+ → webinar + application. Sub-$1k → SLO or lead-gen.
How fast do you build?
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A full funnel rebuild is typically 14-21 days from diagnostic to live traffic. Scaling consulting is an ongoing engagement with weekly war-room calls.
Ready to scale
on cold paid traffic?
Consulting slots are reserved for operators doing $50k+/mo with a live offer and active ad spend. We take on 3 new clients per quarter.
Apply for Consultation